Ube halaya is a Filipino purple yam jam, slow-cooked with coconut milk and sugar until thick, smooth, and deeply vivid in color and flavor. Beyond its own standalone dessert status, it has become a foundational Filipino flavor now woven into cakes, ice cream, and pastries.
Ube Halaya
From worst to best, here’s a list of Filipino kakanin and other desserts and how well they fare in your freezer.
As cafés and bakeries continue to embrace the country's beloved purple yam, many of the farmers growing it are still grappling with unstable prices, unpredictable weather, and uncertain livelihoods.
Whether prompted by social media, pop culture, or the lockdown, these viral food trends left a lasting mark on the way Filipinos eat.
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