The Filipino purple yam, known for its vivid violet color and mellow, vanilla-like flavor. Cooked and mashed into ube halaya, it colors and flavors ice cream, cakes, ensaymada, and pandesal, and has become one of the Philippines’ most recognizable dessert ingredients worldwide.
Ube
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As cafés and bakeries continue to embrace the country's beloved purple yam, many of the farmers growing it are still grappling with unstable prices, unpredictable weather, and uncertain livelihoods.
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